Paid Media
Paid
Media
(SEM) Google
Your audience is out there and you need to connect with them now. Use search engine marketing services and reach the people seeking your service. Connect with us and embark on business success now.
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Engine Marketing Services?
Google Ads
- Advertise on a Well-Recognized Platform: Google is a leading search engine, attracting a wide user audience. Using Google as an ad platform can give you wider exposure.
- Leverage Clear Intent: Using a search engine as an advertising platform allows you to reach people who want to buy your product or service, increasing your possibilities.
- Versatile Budget Options: Google Ads puts you in charge of your regular ad budget, the number of bids, and more. This will let you adhere to the budget and advertise accordingly.
Shopping Ads
- Online Marketing Simplified: If you deal in an online store, Shopping ads, or E-commerce Paid marketing will be inseparable. So, why not leverage it to the best?
- Take Advantage of Clear Intention: Shopping Ads allow you to reach your customers. At the same time, you can also reach the audience with a clear intention of buying.
- Reach Amisdt Buying Process: Shopping ads can boost the shopping intention of your audience. These ads can connect you with the customers who want to buy.
Amazon Ads
- Take advantage of the wide retail platform: Amazon is a leading e-commerce platform where you can connect with a wide user base and avail it of easily.
- Get Valuable Insights: Amazon’s marketing lets you reach valuable data and analytics about the customers. You can get real-time insights, too.
- Strong and Transparent Analytics: Amazon offers detailed tools for analytics and reporting. You can make data-driven decisions and optimize your advertising plans.
Bing Ads
- Targeted Ad Campaign: Count on our team for hyper-targeted ad campaigns on Microsoft or Bing. You can aim for short and long-term growth for your business.
- More Budget-Friendly: Bing has less competition than Google, which increases the likelihood of having possibly lower CPC or cost-per-click, eventually saving the sum.
- Take Charge of the time zones: Bing keeps you in charge of ad group levels and campaigns. Bing lets you advertise different campaigns under varied time zones.
Remarketing Ads
- Reach an advanced market: Remarketing ads allow you to target people who have previously shown interest in your product or service. Don’t forget to tailor the ads.
- Lesser Efforts For ROI: ROI is promised by most advertising opportunities, but with retargeting ads, it’s faster, as you don’t have to start advertising from scratch.
- You Get Clearer Insights: You are already clear with the audience interested in your brand. This way, you can alter the ads in the required way, focusing on direction.
Google Discovery Ads
- Immersive and Interactive: Discovery Ads allow us to leverage the images and carousels, providing an interactive way to showcase the products or services.
- Multi-Channel Placement: You get multiple channels to present the ads. This multi-channel placement lets you reach more people and expand potential prospects.
- Automated Bidding: Discovery Ads allow you to leverage automated bidding. This can save you time setting up the campaign. You can set reach & frequency goals.
Google Display Ads
- Less Expensive: You can count on Google Display Network for lower cost-per-click, with $1 as an average price. Besides, you can leverage flexible payment terms, too.
- Adjustable Sizes: You can take advantage of responsive display ads, which can adjust as per the ad placements. Clearly, these ads can get more visually appealing.
- Easily Trackable Performance: Crucial Google Ad metrics such as the number of times to click ads are controllable. You can learn about the ads' performance easily.
Video Ads/Youtube
- Mobile-Friendly: The number of mobile phone users for video platforms continues to rise. You connect to a wider audience your brand can reach through video ads.
- Easy-to-Share: Advertising through Video Ads means your content will be more likely to be shared by the users. This increases your possibility of gaining engagement.
- Supports SEO: Google appreciates the visual elements, eventually making these ads a more preferred media form. This can hint search engines boost rankings.
Gmail Ads
- Email Ready: Gmail ads can be shared in a similar manner as we exchange a normal email. These ads can be saved, starred, and even forwarded the same way.
- GDN Targeting: From Affinity to Remarketing, you can leverage many targeting options. These are quite similar to those offered by Google Display ads.
- Mobile-Friendly: Leave a remarkable mobile experience to your users with Gmail ads. Their layout automatically adjusts to the screens.
Frequently Asked Questions
Where can I advertise my PPC ads?
From Google to Bing and Meta, there are numerous platforms you can advertise your PPC ads. Get in touch with our team and let us guide you through the ideal platform as per your business requirements.
How can I evaluate my PPC costs?
Usually, you can evaluate your PPC costs by dividing your advertising budget by the clicks (in numbers) you have received. This way you can evaluate your return on investment and the campaign’s effectiveness.
What is quality score and why is it important?
The term quality score is a Google metric, which tells about the usefulness or relevancy of your ads. Google considers keywords, landing pages, and PPC ads as the base to check the quality score.
Why will someone click on my ads?
There are many ways to attract your audience to your ads. An engaging and interesting ad can prompt a user to take action and click. The other areas to consider are relevance, emotional appeal, and the benefits they seek.
How do you determine the ideal keywords for a campaign?
There are many factors to consider while choosing keywords for a campaign. They have to be relevant to the product or service and need search potential. We also choose long-term keywords and research tools to pick the leading terms.
How can I know my campaign is a success?
Every business can define a campaign’s success differently, as each of them has a different objective. However, there are certain performance metrics to be used. These include CTR, Conversion rate, return on ad spend, and cost per acquisition.
