Managing Local Services Ads is about to look very different.
Google is making one of the biggest changes to Local Services Ads (LSAs) since the product launched.
Instead of managing LSAs through a separate dashboard, businesses will soon be able to manage them directly inside Google Ads.
The rollout begins with a small group of U.S. advertisers in August 2026 and will expand gradually through 2027.
One Platform for All Google Advertising
Until now, businesses running Local Services Ads had to switch between two platforms: Google Ads for search campaigns and a separate LSA dashboard for local leads.
That’s changing.
Google is bringing Local Services Ads into Google Ads, giving advertisers a single place to manage campaigns, budgets, reporting, and leads.
The standalone Local Services Ads dashboard will be retired once businesses have been migrated.
What’s Changing for Advertisers?
The biggest change is where campaigns are managed, not how they’re charged.
After migration, advertisers will be able to:
- Manage Local Services Ads inside Google Ads.
- Respond to leads from the Google Ads interface.
- Access campaign management alongside other advertising campaigns.
- Continue using the same pay-per-lead pricing model.
Google says existing campaign settings, lead history, and account data will migrate during the transition.
Why Google Is Making This Move
Google has been steadily bringing more advertising products under one roof.
Instead of asking advertisers to switch between multiple tools, the company wants them to manage everything from a single platform.
For agencies and businesses running multiple campaign types, that means less time navigating different dashboards and a more unified workflow.
What Businesses Should Do Now?
For now, there’s no immediate action required.
Google will notify eligible advertisers before their accounts are migrated. Businesses should watch for the latest updates in their Google Ads account and prepare their teams for the new workflow.
Recommended steps:
- Save important reports and lead records.
- Decide who will manage leads inside Google Ads.
- Ensure Google Business Profile information is up to date.
- Watch for migration notifications from Google.
While the interface is changing, Google says advertisers can expect the same lead-based billing and Local Services Ads functionality they use today.
What This Means for Businesses
This update is less about introducing new advertising features and more about simplifying how businesses manage them.
For advertisers already using Google Ads, having Local Services Ads in the same platform could make campaign management more efficient and reduce the need to switch between multiple dashboards.
As Google continues consolidating its advertising products, businesses that adapt early may find it easier to manage and optimize their campaigns in one place.
