Instagram is testing horizontal videos of up to 90 minutes through a new format called Features. Instagram head Adam Mosseri announced this on October 26, 2026. The test targets podcasters, comedians, interviewers, and other creators who produce long-form content.
The test follows earlier trials with creators in Brazil. Instagram is now expanding access to selected creators in the United States. The update aims to connect short-form Reels with full-length videos, keeping viewers on the platform for longer content.
What’s This New “Features” on Instagram?
Features is a new video format that allows selected creators to upload horizontal videos lasting up to 90 minutes. The videos will appear in users’ feeds and Explore recommendations.
Instagram is also testing Clips as Reels, which allows creators to link up to eight short Reels clips to one full-length video. Viewers can tap a clip to watch the complete video without leaving Instagram.
The platform is targeting content such as full podcast episodes, comedy specials, interviews, and creator shows.
Instagram head Adam Mosseri and Vice President of Product Tessa Lyons introduced the experiment in a video announcement on October 26.
Why Instagram Is Testing 90-Minute Long Videos
Instagram wants short-form and long-form content to work together. Reels can help creators reach new audiences, while Features gives interested viewers access to complete videos.
The move also supports Instagram’s growing focus on television viewing. On June 19, 2026, Meta announced Instagram for TV to Samsung Smart TVs in the United States. The announcement also covered experiments with horizontal videos, longer creator content, and episodic series.
The move puts Instagram in more direct competition with YouTube, particularly for podcast episodes, interviews, and other long-form video content. The platform wants creators to publish full episodes and entertainment content without directing viewers to another service.
What This Means for Social Media Marketing & Creators
The update creates new opportunities for creators, brands, and businesses that already produce video content.
- Podcast promotion: Turn podcast highlights into Reels that lead viewers to full episodes.
- Content repurposing: Publish interviews, webinars, and product demonstrations as longer videos.
- Audience engagement: Use extended videos to share detailed information and build stronger connections.
- Brand partnerships: Bring existing sponsorships and branded content into long-form videos.
Instagram has not confirmed a long-term monetization model for Features. However, Meta says it is exploring opportunities for creators to earn through brands, fans, and Instagram, including performance-based incentives.
What’s Next?
Instagram has not announced a wider rollout date for Features. The current experiment will help the company understand how creators and viewers respond to longer videos. The company is also testing how longer videos will appear on Instagram for TV.
A global launch date has not been announced. Instagram is still collecting creator feedback before deciding how the format will develop.
